So what’s the book about? It’s a bold, actionable playbook for women who are ready to take charge of their careers. Equal parts information, inspiration and activation, the book channels your personal ambition and drive by focusing on what you can do right now to move up in your career and life. With real stories, practical advice, conversation scripts, and coaching exercises, it’s designed to fuel more confidence, new opportunities, financial security, and genuine fulfillment. No more waiting for your lucky break, it’s time for you to create your own.
Back in 2003, when most people were still figuring out how to send an email, Kelly Mooney saw what others missed: power was shifting – fast into the hands of the customer. The Ten Demandments breaks down exactly what that shift meant for every business, brand, and leader trying to keep up. It’s not theory. It’s a roadmap – built on real insight – for thriving in a world where consumers are smarter, louder, and more demanding. Kelly didn’t just predict the change. She gave leaders the tools to navigate it. Two decades later? Her rules still hold up.
Back in 2003, when most people were still figuring out how to send an email, Kelly Mooney saw what others missed: power was shifting – fast into the hands of the customer. The Ten Demandments breaks down exactly what that shift meant for every business, brand, and leader trying to keep up. It’s not theory. It’s a roadmap – built on real insight – for thriving in a world where consumers are smarter, louder, and more demanding. Kelly didn’t just predict the change. She gave leaders the tools to navigate it. Two decades later? Her rules still hold up.
Before the iPhone launched. Before Facebook exploded. Before Twitter was even a thing… Kelly was already writing The Open Brand – a wake-up call to businesses still clinging to control. She made it clear: the rules had changed. Brands could no longer hide behind polished ads and perfect messaging. In a web-made world, customers don’t just buy, they shape the experience. This book shows how to lead in that reality. Using her OPEN model – On-demand, Personal, Engaging, Networked – Kelly gives leaders the clarity to stop pushing and start pulling. With sharp insights, The Open Brand is for anyone ready to build trust, invite participation, and stay relevant as the world keeps changing.
In this free video session, Equipt Founder Kelly Mooney and career consultant Dilara Casey break down what’s really happening in today’s job market —and share real talk on resumes, AI, and how to land a job.
Join hundreds of women in the proven Momentum Method Masterclass. Get on the waitlist for our January 2026 cohort, and get notified when registration opens.