Finally, a book to catapult your career and life. Rooted in the everyday challenges you face at work, this book provides practical tools and coaching-inspired frameworks you can apply immediately to help you build a career with more meaning, power, and possibilities.
Think of it as self-help for a better, happier career.
“This is the book we wish someone had given us 20+ years ago. It’s why we founded Equipt Women—to help millions of women who are stuck, unsure, and absolutely capable of more.”
Katy Mooney (left), Kelly Mooney (right)
Women graduate at higher rates than men, but from day one, they’re hired, paid, and promoted at lower rates than men at every level – still. The result? Millions of talented women are prevented from reaching positions of leadership, influence, and power. This book will help women transcend this dynamic.
Every woman who wants to take control of her career and build the life she chooses, not one she settles for. Maybe you are:
New to the work world and want a strong foundation
Need help being seen, heard, and valued
Need a jumpstart to the next level
Navigating a male-dominated culture
Work is taking over your personal life
Anxious and unsure of your next move
On a roll and aiming for something bigger
You’ll learn how to manage big and small moments in your career (and life!)
ROOTED IN REALITY
It’s rooted in the everyday challenges most women face in the workplace. Unlike Lean In, the book is based on reality, not privilege. Unlike Girl Boss, the book doesn’t present entrepreneurship as the only path to power.
NO SHOULDS
Every person’s path is unique, so the word “should” is intentionally not used. The book recognizes that many women aspire to something better – more clarity, opportunity, and fulfillment. The book helps them move toward that with intention.
A BOOK YOU DO
Similar to The Artist’s Way, the benefits of this book come from reading and then “doing” the book. It’s written as an actionable playbook that’s easy to scan and includes specific, practical guidance readers can apply immediately.
Shelley is the founder and CEO of The Female Quotient and a global advocate for creating workplaces that work for everyone.
Back in 2003, when most people were still figuring out how to send an email, Kelly Mooney saw what others missed: power was shifting – fast into the hands of the customer. The Ten Demandments breaks down exactly what that shift meant for every business, brand, and leader trying to keep up. It’s not theory. It’s a roadmap – built on real insight – for thriving in a world where consumers are smarter, louder, and more demanding. Kelly didn’t just predict the change. She gave leaders the tools to navigate it. Two decades later? Her rules still hold up.
Back in 2003, when most people were still figuring out how to send an email, Kelly Mooney saw what others missed: power was shifting – fast into the hands of the customer. The Ten Demandments breaks down exactly what that shift meant for every business, brand, and leader trying to keep up. It’s not theory. It’s a roadmap – built on real insight – for thriving in a world where consumers are smarter, louder, and more demanding. Kelly didn’t just predict the change. She gave leaders the tools to navigate it. Two decades later? Her rules still hold up.
Before the iPhone launched. Before Facebook exploded. Before Twitter was even a thing… Kelly was already writing The Open Brand – a wake-up call to businesses still clinging to control. She made it clear: the rules had changed. Brands could no longer hide behind polished ads and perfect messaging. In a web-made world, customers don’t just buy, they shape the experience. This book shows how to lead in that reality. Using her OPEN model – On-demand, Personal, Engaging, Networked – Kelly gives leaders the clarity to stop pushing and start pulling. With sharp insights, The Open Brand is for anyone ready to build trust, invite participation, and stay relevant as the world keeps changing.
Kelly and Katy’s new book is coming and it’s built for women ready to move forward and up. Join our launch team to get launch updates and sneak peeks before anyone else.
In this free video session, Equipt Founder Kelly Mooney and career consultant Dilara Casey break down what’s really happening in today’s job market —and share real talk on resumes, AI, and how to land a job.
Join hundreds of women in the proven Momentum Method Masterclass. Get on the waitlist for our February 2026 cohort, and get notified when registration opens.